MODULE #5

Watcing this video you use your limbic brain part(music, pictures) and reptilian(when Pink begins to sing).
1.Symbols: The logo of "PEPSI" is used here as a main symbol. It appears when Enrique Iglesias drinks from PEPSI tin.
2.Testimonial: Here we can see 4 famous stars: Beyonce, Pink, Britney Spears(as "gladiatresses") and Enrique Iglesias(as the Ciesar).
3.Humour: At the end the Ciesar(E.I.) falls down from his thrown just in front of a lion.
4.Plain Folks: With the help of the audience who was singing with the "gladiatresses" the box with "PEPSI" colas falls down to the girls.
5.Group Dynamics: At first the ''gladiatresses'' were meant to fight with each other but they got together and won the "severe" Ciesar.